The 4th Trimester Project content and brand is a trademark. Content is not to be duplicated without review, citation, and approval.
Contact Suzanne Woodward, Communications Director, at SuzanneW@med.unc.edu for questions about citing and using 4th Trimester Project brand and content.
NOTE: sharing of content on social media and/or linking to the website does not require prior approval. See Social Media Sharing section for details about reposting or sharing content. Approval is needed for usage of copy, images, logo, and content on different properties.
Fair Use Disclaimer:
All content is approved to be shared on social media without prior approval. See social media sharing for guidelines around social media usage.
- There are some sections and content on this website that may be copyrighted and not authorized for replication.
- Contributors to NewMomHealth.com have agreed to publicly sharing this content, however, duplication is prohibited unless approved by contributor.
- There are also some sections of this website where funding statements must be included.
- Upon approval of content usage, content may not be edited without review from 4th Trimester Project team.
Guidelines for Sharing Content on Platforms:
- All platforms and material access must be free and open-access.
- Organization and platforms must review the 4th Trimester Project Disclaimer form and adhere to the WHO-Guidelines on Marketing of Breast Milk Substitutes, including organization partner and site content.
- Directly copying entire pages is prohibited. A summary can be used or up to 2 paragraphs with clear “read more” links back to the site content.
- For version control, we ask you not to paste entire content of pages.
Draft disclaimer:
For usage of content on other websites, organizations must include proper citation, a disclaimer drafted by the 4th Trimester Project, a summary of the content with links back to the NewMomHealth or SaludMadre section.
See draft disclaimer:
Draft Disclaimer for Collaborators:
We have partnered with the 4th Trimester Project(TM) to bring you this content. The content of this website is for informational purposes only. It is not intended for use as a diagnosis or treatment of a health problem, and it should not be used as a substitute for a visit with a health care or mental health professional. The 4th Trimester Project™ adheres to and promotes the International Code of Marketing of Breast-milk Substitutes (also known as the WHO Code). The “4th Trimester Project,” NewMomHealth, and SaludMadre.com is a trademark. Materials are available for non-commercial personal use only. Use of the “4th Trimester Project” logo in English or Spanish, websites, content, work, multimedia, social media and digital properties, and more must be vetted by the 4th Trimester Project team. Please review full disclaimer here: https://newmomhealth.com/disclaimer.
Social Media Sharing:
All content on 4th Trimester Project properties and website is free to share on social media with clear citations, tagging, and linking to NewMomHealth or SaludMadre.com.
For reposting, organizations must tag and cite the original content posted by the 4th Trimester Project team.
Duplication of videos and graphics limits tracking and reach for our team, so we kindly ask that you appropriately re-share content: meaning you’re re-posting or sharing in a way that our original post is clickable from your post.
Pasting exact content from website and 4th Tri content is allowed with clear citation and linking to each section.
Please always tag: @4thTriProject and #NewMomHealth or #SaludMadre.
To learn more about our efforts to be inclusive and ADA-compliant, read our disclaimer.
